Meet Tina Nørgaard Madsen, Executive Assistant at Sindico Group, a capital holding company with four divisions within wholesale, retail, marketing and business development.
Customer Case
Tina Nørgaard Madsen | Executive Assistant at Sindico Group
Effective board management with BetterBoard at Sindico Group
Tina is an administrator at BetterBoard and is connected to as many as 20 different boards, including the main board of Sindico Group. She especially values the recognition and overview BetterBoard gives her when she works with agendas, minutes and document management. It also makes it easier for her to help other board members manage their material and signature processes.
Recognisability and ease of use with the board portal
Recognisability and user-friendliness are crucial for Tina, the executive board and the other board members, all of whom are active on several boards in the group. BetterBoard’s board portal allows them to collect all material in one place, such as the company’s master data, annual report and rules of procedure. It creates a structured and searchable archive that is easily accessible to members, new employees, external board members and investors.
“For me as an administrator, it is crucial to have the recognition and the overview, which I get simply by logging on to the board portal, from which I can gain access to all the boards I am associated with.” says Tina Nørgaard Madsen.
One function in particular, namely e-signature, creates real value for all our boards. All documents are signed directly in the portal, which streamlines work processes for everyone.
Daniel Høj, CEO and Partner in Sindico Group, has also experienced the value of the BetterBoard Board Portal in the various boards for which he works. He has therefore implemented the board platform in several of the boards of which he is a member. When you are involved in several boards, the board portal allows you to keep an overview simply by looking at the portal’s overview image. Planning meetings is easy and fast, and so is finding the relevant material.
“The portal makes board work easier, especially when you are connected to many boards. In cases where you have several meetings at the same time, it is really efficient and easy having it is all gathered in one place”, says Tina Nørgaard Madsen, Executive Assistant at Sindico Group.
Security and protection of documents
Security is a top priority for Sindico Group as many investors, board members and administrators have access to the platform. With BetterBoard, their requirements to protect confidential documents are met.
The decision to implement BetterBoard came from CEO Daniel Høj’s personal experience with the platform in other private boards. He was convinced that it would also add value to the Sindico Group to gather all the board material on one common portal from which the Sindico Group has access to their 20 boards (portals.)
Effective handling of board material with BetterBoard
Tina, who uses BetterBoard’s board portal daily to manage agendas, minutes and signature processes, cannot imagine doing her job as effectively without the platform. It gives her the necessary overview of upcoming meetings and allows her to manage all material centrally.
“I simply wouldn’t have succeeded so well in my work if I hadn’t had the BetterBoard board portal – to have a tool that helps manage the many boards when it’s as complex as here at Sindico Group,” says Tina Nørgaard Madsen.
Ongoing Support from the BetterBoard team
Sindico Group has also benefited from BetterBoard’s onboarding programme, which has been beneficial both in the start-up and on an ongoing basis. Ongoing onboarding can either be offered in conjunction with new users or administrators, or as a general brush-up of features for existing users so they feel more comfortable with the system. Support from the BetterBoard team has been a positive experience for Tina, as she has always received competent and quick feedback. In addition, Tina mentions the advantage of contacting BetterBoard’s support directly, whether via chat, e-mail or telephone; it makes it easy for users to get help when needed.
Value-adding board work with the board portal
For the boards of Sindico Group, the board portal from BetterBoard has created noticeable value by making all material easily accessible and structured, which saves time and optimises the preparation process. The visual preparation score gives a quick overview of how well the entire board has prepared. In addition, the icon colours next to each document and the function “My unread documents” also help the individual board members to identify where to focus their preparations.
All in all, BetterBoard has become indispensable for the Sindico Group as it has contributed to creating a more efficient and structured approach to board work in a large and complex organisation. “The overview that the front page provides is almost indispensable once you have tried it,” says Tina Nørgaard Madsen in conclusion.
